Jan. 17: Thinking About Tourism

(1) Tourism involves creating or re-creating places, managing them, luring visitors, and selling them services, products, and experiences:

- Creating, exploiting, or reshaping image (ex. Bierstadt painting of the Sierra Nevada; Santa Fe Railway ad; Faneuil Hall Marketplace)

- Constructing infrastructure (attraction or accommodations) (ex. Disneyland; lookout tower at Niagara; Old Faithful Inn)

- Providing access (and exclusivity) (ex. Atlantic City rollerchair pushers; seeing-the-city cars)

- Managing labor

- Promoting (advertising) (ex. See Rock City barn sign)

- Providing services and amenities (hospitality)

- Selling products (including souvenirs) (ex. Tombstone tourist shops)

Shaping visitor experience (guides, tours, maps) (ex. transit-line tourist guides)

(2) Tourism involves the expectations that tourists bring when they visit places:

Tourist expectations are shaped by . . .

- Promotion of Image (previously noted)

- Depiction in literature (ex. Midnight in the Garden of Good & Evil), art (ex. Bierstadt), photography (ex. Bruce Mozert underwater photography at Silver Springs), music, film, tv, web

- Consumer product branding (ex. Zatarain’s)

- Word of mouth (stories told, photos shared, postcards sent, souvenirs given)

- Past experience

(3) Tourism exerts economic, architectural, cultural, social, political, environmental impacts on places:

- Economic impact ex: Las Vegas gambling economy;
- Architectural impact ex: Royal Orleans Hotel mimicry of Fr. Qtr. style;
- Cultural impact ex: New Glarus, WI—more Swiss than the Swiss;
- Social impact ex:  Aspen, CO’s push for affordable housing;
- Political impact ex: New Orleans’ 1960s freeway fight to protect the French Quarter;
- Environmental impact ex: Cherokee, NC, traffic jam

(4) Tourism has a history, and that history is interwoven with the history of both tourist places and the history of our nation:

Broader trends shape tourism; tourism shapes broader trends

Tourism Scholarship:
- Pioneered by cultural anthropologists and geographers in 1970s
- Historians took note by 1990s
- Heavy focus on West and Southwest, period 1870-1930, cultural impact of tourism
- Subfields treat most US regions and growing number of US cities
- Growing effort to see tourism as complex force that produces complicated outcomes
- Growing effort to understand tourism from the perspective of those other than promoters
- Growing effort to tie tourism back into larger American history

 

Avatar of Mark Souther

About Mark Souther

I am an associate professor of history at Cleveland State University and public history director of the Center for Public History + Digital Humanities. I'm the author of New Orleans on Parade: Tourism and the Transformation of the Crescent City, editor of American Tourism: Constructing a National Tradition (forthcoming), and am researching a new book on perceptions of decline in postwar Cleveland. Apart from my involvement in CPHDH, I authored a recent successful National Register of Historic Places nomination and serve on the Cleveland Heights Landmark Commission. My history interests include urban and suburban history, 20th-century U.S. political and cultural history, leisure and tourism, and architecture and historic preservation, not to mention that I'm a self-indulgent hunter-gatherer of antiques and ephemera.
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